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The Podcast.

You (might) Suck at Marketing - and we don't want you to.

​All episodes can be found below.

Episode 02: Don't Let Your Messaging be an Ice Cream Jingle

 
The Importance of Tailoring Your Message to Your Audience, and of Staying on Top of the Buying Journey.
  • Intro​ / experimenting with your sales and marketing processes
  • 4:20 - The interplay of sales and marketing and dealing with customers at different stages of the buying journey
  • 10:35 - Staying top of mind for customers
  • ​16:10 - Determining metrics for your process: start at the sale and work back
  • 25:15 - The danger of hearing your own messaging so often you become numb to it

Episode 01: The First One

How to Effectively Set Metrics for Buy-in and Performance.
  • Intro​
  • 3:00 - The concept of 1% improvement across multiple areas for large aggregate gains
  • 7:15 - Setting metrics and determining what to measure in a large org, importance of ownership and communication
  • ​19:28 - Metric setting from a consultant perspective
  • 28:15 - Sharing metrics with contributors in creative roles
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