Our focus:

We love the combination of psychology, analytical skills, intuition, and creativity required to be effective in marketing.

​And we'll spend all day discussing how the power of recent tools have democratized marketing - and how everyone from small business owners leveraging the power of social media, to large corporations diving deep into lakes of data have furthered innovation in marketing.

The Team

Aaron Burke
Man in Tick costume

When Aaron isn't dressed as The Tick, he most often wears jeans. And also a shirt.

Aaron has been a digital marketer, a product manager, a people manager, and founded a medical device diagnostic startup. When he's not talking about marketing, he can be found planning and enacting marketing and product strategy for Precision for Medicine, a biotech contract and clinical research organization.

He specializes in leveraging data in marketing, and likes to build full-stack data analysis web apps.

You can learn more about Aaron at www.aaronburke.net.

John Ledoux
​Amiable fellow wearing lederhosen and felt hat

John has a cat, but also likes dogs.

But more importantly, John's a demand generation expert and runs a marketing consultancy that helps established businesses optimize their demand gen and overall marketing programs.

He has worked for and with notable companies such as Marketo, Square, McKesson, Bio-Rad, and Verizon Wireless.

​You can learn more about John by heading to JohnLedoux.com.

Your Questions, Answered.

• Struggling with setting KPIs?
• Want to know the difference between demand gen and growth marketing?
• Curious how to effectively align metrics across teams?
• Want to know why Aaron calls John 'AJ'?

​​Give us a shout: questions@badmarketingmedia.com and we'll answer either in a post here, on on the next podcast episode.