Episode 03: Strategy vs. Tactics

How to Define Your Strategy to Align with Your Ideal Customer Profile and Your Goals as a Marketer.

• Intro​ with new breakbeat! background music
• 2:00 - Definition of strategy and tactics
• 5:00 - Understanding what strategy is and what tactics are for your own role
• ​10:40 - Identifying your ideal customer and understanding how that helps to determine tactics
• 21:20 - Communicating your goals and setting internal expectations

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Episode 02: Don't Let Your Messaging be an Ice Cream Jingle

7/24/2018. Featuring special guest, Brian Lewis, EVP of Vanguard Software

The Importance of Tailoring Your Message to Your Audience, and of Staying on Top of the Buying Journey.

• Intro​ / experimenting with your sales and marketing processes
• 4:20 - The interplay of sales and marketing, and dealing with customers at different stages of the buying journey
• 10:35 - Staying top of mind for customers
• ​16:10 - Determining metrics for your processes: start at the sale and work back
• 25:15 - The danger of hearing your own messaging so often you become numb to it

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Episode 01: The First One

6/22/2018. 

How to Effectively Set Metrics for Buy-in and Performance.

• Intro​
• 3:00 - The concept of 1% improvement across multiple areas for large aggregate gains
• 7:15 - Setting metrics and determining what to measure in a large org, importance of ownership and communication
• ​19:28 - Metric setting from a consultant perspective
• 28:15 - Sharing metrics with contributors in creative roles